Direct Mail Statistics For 2020

 

direct mail statistics 2020

The US Postal Service recently published direct mail statistics that show that catalogs are still relevant and can even be supported by digital channels. More than 90% of customers read a catalog, keep it for a week and then visit the website for more information. In addition, consumers who receive mail advertising new products enjoy them as much as they did when they received the catalog. Here are some direct mail statistics from 2020 that may surprise you. Keep reading for more information.

According to the USPS, the average American household receives more than four hundred and fifty pieces of marketing mail every year. In 2018, direct mail accounted for more than 60% of all mail in US households. Of these, 62% of all mail was advertising mail. Similarly, 44.4% of merchants reported increasing their catalog circulation, up from 43.8% in 2017. These numbers are a sign that direct mail continues to be a powerful marketing channel.

Direct mail costs less than digital channels, but it is a proven form of marketing. In general, people are more responsive to direct mail because they are unable to simply toss it into the trash. In addition, direct mail helps consumers recall brands more easily. Despite this, the average household receives two direct mail pieces a day compared to 157 emails each day. Email campaigns often perform poorly when compared to direct mail, with an open rate of only 20 to 30%.

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